Credit: journal.thriveglobal.com
This report is based on an organisation from a tourism sub-sector of your choice e.g. accommodation providers, airlines, visitor attractions, travel agents, tour operators, cruise companies, etc. During this task you need to ensure that your entire argument focuses on your chosen organisation and that it provides a RELEVANT and CRITICAL analysis of the sector. You may focus your answer on a country of your choice. For this report you are required to undertake a SWOT analysis of your chosen organisation and identify and critically analyse mega trends, demand, challenges and opportunities the organisation is facing. You are then to use this analysis and discuss how the tourism organisation of your choice can address these mega trends, demands, challenges and opportunities that are presented to it in an ever dynamic business environment. You will finish your report with recommendations that will ensure long-term sustainability of the organisation in its sector.
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