Percentage of final grade given 40%
3000 words each of the four parts is equal in word lengthObjectives:
This assessment aims to test the students based on the following intended learning outcomes
- Understand the salient features of services marketing
- Explain and analyze the design of quality service marketing
- Understand how loyalty can be achieved through services marketing
- Evaluate the channels by which services are delivered including digital technology.
Select a specific known service organization and research the following.
- What factors affect the value of customers to the organization?
- Critically analyze the efforts that the organization takes to reach these customers. What monitoring is in place to show success?
- How has technology enabled the organization to expand its message?
- Critically reflect upon possible new strategy / tactics that the organization could carry out in its marketing.
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