Describe strategic alliances and why they are important in marketing. Give an example using either real or fictitious companiesDefine the concept of a stakeholder as it relates to marketing. Using a University as an example, identify three specific types of stakeholders and briefly describe why each is a stakeholder in the university.
Define the terms Feature and Benefit and explain the difference between them, including how each functions in a marketing or communication plan. Give an example of each for a specific product.
What concept in product management does the bell curve? Briefly describe the concept and the role it plays in marketing. Identify each of the five phases (IA represents Innovators, the risk takers; B represents early adopters, the informed opinion leaders while C represents the early majority, the careful customers avoiding risks. D, on the other hand, represents late majority, the doubtful clients and the last portion E represents the Laggards, the rigid customers averse to change and may not adopt the product.) and describe the typical marketing activities that might occur during each phase.
Describe the four major types of Integrated Marketing Communications ( Horizontal, Vertical, Internal and external communications.) and provide an example of each to promote a graduation ceremony
Identify four unique qualities of services (Perishability, Intangibility, Inseparability, Heterogeneity). Describe each of these and provide a specific detailed example of each.
We discussed the bell curve that represents the types of consumer adopters. (Innovators, Early adopters, Early Majority, Late Majority, Laggards) Describe each of these including the approximate percent of the consumer base each represents. Using specific products give an example of each
We discussed in some detail the nature and application of a SWOT analysis. Briefly define the four elements (Strengths, Weaknesses, Opportunities, and Threats), tell me if they are internal or external to the firm, and give me an example of each using.
Briefly describe the concept of a supply chain and provide a specific example.
There are three types of potential influences on the consumer buying process. Identify each of these (Personal preferences factors, Psychological factors,Social factors ) and give a specific example of each.