Category: Marketing (page 1 of 7)

Social Media Campaign of a Brand

Credit: marketingland.com

Analyze the social media campaign of a company brand. Apply 7 articles in depth from the attached as well as other academic sources (must be scholarly article) to interpret the observations and effectiveness of the social media campaign from a psychological perspective. Continue reading

Why Do People Take Drugs

Credit: medicaldaily.com

In this essay, you will need to discuss in detail reasons why people take drugs, analyse prevalence rates, and evaluate theories of addiction. You could also include attitudes to drug taking, within different arenas such as public, government and media. Continue reading

Switch Engineering

Credit: ride-engineering.com

In today’s information-based economy, information is taken as power and control. To get the right information at the right time to the right people through the right channel is vital in any organization’s decision making processes. Network communication is one of the domains which are pivotal to the information and communication technology. A computer network involves many devices/media responsible for sharing (sending and receiving) data utilizing the transmission media. The internet is an example of such a network which spans globally. Continue reading

Sources of Finance for the Government

Credit: themunicipal.com

After long decades of military governance, the people of Ruritania in South America have now successfully elected a democratic government. The opposition party, that lost by a narrow margin, are hugely discontented arguing that elections were rigged and are seeking all possible avenues for a rerun of the elections. In the meantime, the government is forging ahead with infrastructural development agenda, which, among other things, include the building of: roads, bridges, tunnels, railways, schools, universities, hospitals, and prisons in the capital city. Continue reading

Cohabitants’ Rights

Credit: aob-law.com

The judgment in Stack v Dowden [2007] UKHL 17 came amidst much criticism about the uncertainty which faces unmarried couples upon the breakdown of their relationship. The case establishes a new framework within which future cases about cohabitants’ rights are to be decided, which it is suggested will lead to greater certainty and simplicity. Critically assess the impact of Stack v Dowden in the light of case law decided both before it and afterwards. Continue reading

Away From Her

Credit: brooklynmuseum.org

Sarah Polley’s film adaption Away from Her represents healthcare issues through the marriage of Fiona and Grant. Critically reflect upon the represented issues in the film and/or Munro’s story and write a research paper (four to five pages) based on ONE of the following topics:

Is Grant’s decision of taking Fiona to an assisted living facility suitable for her conditions? How does the decision reveal about their marriage or love relationship?

Compare and/or contrast the scenes that depict Fiona’s progression of Alzheimer’s disease in Away from Her with those in “The Bear Came over the Mountain.” What element of Munro’s story is missing or dramatized in the film adaptation? Why? Continue reading

The Concepts of Equality & Social Equity

Credit: theinclusionsolution.me

H. George Frederickson, expert in the field of public administration, coined the term “social equity,” which urges public administrators not to view individuals within one environment as the same but instead to view them against a backdrop of social and economic factors before assuming equality.

Ideals of equality and social justice form the basis of political philosophy. However, enforcing principles of equality across society often infringes on the liberal concept of social justice. Tensions within social and political relations have led to the creation of international government and non government organizations that seek to maintain ethical standards of equality throughout the world. These ethical standards allow reasonable individuals to maintain their philosophical differences without jeopardizing the greater good of global society. Continue reading

Impact of Media on Public Policy Debate

Credit: york.ac.uk

There are more media choices available today to ordinary citizens than ever before. In fact, in the United States and in many other nations, citizens are dramatically decreasing the amount of time spent consuming news through traditional media, such as nightly news broadcasts and daily newspapers. Instead, citizens are dramatically increasing the amount of time spent on a vast array of alternative news resources. Therefore, media outlets—whether on television, in print, or on the Internet—need to digest often-complex policy issues into small snippets that can be understood and communicated in a short amount of time.

Continue reading

Branding Reflection

Credit: interactivebees.com

Identify a product that has significant meaning to you – specifically, a product that you have brand loyalty towards and answer the following questions:Think back to when you learned about and adopted this product. Explain where you would have fallen within Rogers’ Diffusion of Innovation Theory.
Think about this product today. Where does it fall within the Product Life Cycle? Explain your rationale.Think about this product compared to similar products:What is this product’s brand and positioning statement ? What is its  branding strategy ? Why are you loyal to this brand? What type of emotional connection or ownership do you feel towards this brand?  What (if anything) would cause you to switch to a different brand? Continue reading

The Legislative Branch in Action

Credit: slideshare.net

The senators and representatives who make up the legislative branch each have different agendas, priorities, and policy initiatives that they wish to usher through the public policy process. It is clearly not easy for any one member of Congress to have laws enacted to suit all of his or her policy priorities. In fact, very few bills proposed in either the House or the Senate ever become law. This week’s Learning resources help explain just why a fraction of these proposed bills are actually enacted. Therefore, the prioritization of public policy is an extremely important part of the inner workings of the legislative branch.

The process by which those priorities are organized is often the result of compromise, conflict, and outside pressure both from the president and rulings from the federal courts. Continue reading

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