Description of the company (Apple) (less than one paragraph)
Type of industry
One or two products or services
Geographical location of the market to be analyzed. For example, will the analysis be limited to the United States or to a particular state or region within the United States?
Five potential sources to begin your research
Part B: (use 5-10 sources in APA)
Using your company selection, Apple, complete the following main elements:
Identify two non-price variables such as customer income or demographics, advertising, prices charged for related goods or services, or interest rates that affect the demand for the products or services you identified in your selection.
How does each of the variables affect the quantity demanded?
Identify two non-price variables, such as wages paid to workers, energy cost, price of key inputs, or technology, that affect the supply of the products or services you identified in your selection.
How does each of the variables affect the quantity supplied?
Based on your analysis, describe the current market equilibrium for the industry.
Based on your analysis of the non-price demand and supply factors, what external conditions should managers be monitoring to predict future changes?